The role of meta-perceptions in customer complaining behavior
AbstractPurpose - This study demonstrates that meta-perceptions play a contributing role in customers’ direct complaint intention. Design/methodology/approach - In an exploratory study, we identified...
View ArticleNational versus local brands: examining the influences of credence and...
AbstractPurpose - This research investigates differences in customer perceptions of quality between credence and experience industries. The paper expands on the implications of national versus local...
View ArticleFans’ resistance to naming right sponsorships – why stadium names remain the...
AbstractPurpose - The present article contributes to the literature by analyzing potential determinants of fan resistance to naming right sponsorships. Although sports sponsorships mostly trigger...
View ArticleThe good, the bad and the variable: how evaluations of past editions...
AbstractPurpose - The purpose of this paper is to contribute to the marketing literature and practice by examining the relationship between evaluations of past editions in a series and the success of a...
View ArticleRegulatory congruence effects in two-sided advertising: the mediating role of...
AbstractPurpose - This study aims to contribute to previous research by investigating the principle of regulatory congruence in two-sided advertising messages. Additionally, it addresses the underlying...
View ArticleShame or pride? The moderating role of self-construal on moral judgments...
AbstractPurpose - The present research examines the moderating role of individuals’ self-view (interdependent, independent) in the relationship between moral emotions and moral judgments made...
View ArticleSynthesis of attraction effect research: practical marketing implications?
AbstractPurpose - To extend the conclusions of a previous synthesis of attraction effect research (1995), focusing on the influence of background and design variables on the magnitude of the effect,...
View ArticlePerceived authenticity of the visitor experience in museums:...
AbstractPurpose - This paper investigates the authenticity concept and its antecedents and consequences within the context of museums.Design/methodology/approach - A higher order scale of authenticity...
View ArticleSustainable, hedonic and efficient: interaction effects between product...
AbstractPurpose - This paper investigates the influence of consumer reviews on the evaluation, post-experience, of products with a combination of sustainable, hedonic and utilitarian properties....
View ArticleRecognising emotional expressions of complaining customers: A cross-cultural...
AbstractPurpose - To test service providers’ ability to recognise non-verbal emotions in complaining customers of same and different cultures.Design/methodology/approach - In a laboratory study using a...
View ArticleCause marketing communications: consumer inference on attitudes towards brand...
AbstractPurpose - The study investigated the effects of type of message (information/buy), the moderating effects of fit (high/low) and salience (brand versus cause) and the mediating effects of...
View ArticlePerceptions of fair treatment in financial services: development, validation...
AbstractPurpose - To derive, test and validate a comprehensive, inclusive measure of perceptions of fairness in consumers of financial services, as current attempts to measure fairness in a broad-based...
View ArticlePrice promotions effects of virtue and vice products
AbstractPurpose - The aim of this paper is to propose models that capture the own effect of price promotions of virtue and vice products on sales and cross effects within the subcategory, between...
View ArticleMultichannel management gets "social"
AbstractPurpose - This paper aims to investigate customers’ motivations and the decision-making process when choosing a channel in a "social" multichannel environment that includes social media...
View ArticleSnowball to avalanche: understanding the different predictors of the...
AbstractPurpose - More companies in recent years have reduced their advertising expenditures on traditional media. Instead, they focus more on word-of-mouth marketing to reach their potential...
View ArticleBrand identity fit in co-branding: the moderating role of C-B identification...
AbstractPurpose - This research introduces brand identity (BI) fit as an important factor that influences co-branding success. Based on motivated reasoning theory, we propose consumer-brand (C-B)...
View ArticleInternational market segmentation: economics, national culture and time
AbstractPurpose - To investigate the influence of economic and cultural factors, separately and combined on international country segments and to reveal the stability of factors and country-segments...
View ArticleWord-of-mouth marketing: towards an improved understanding of...
AbstractPurpose - The paper provides a theoretically informed critique of current measurement practices for word-of-mouth marketing (WOMM) campaigns. Design/methodology/approach - An exploratory field...
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